Called Search Engine Optimization (SEO). A field that has grown leaps and bounds as of late. Basically put it means designing web pages that search engine robots and spiders find friendly and tells them about your web site.
Information usually paralleling what the page is displaying but hidden from view. We include the SEO considerations along with the display design. So they can work together. Send an e-mail right now and it will be done.
Do-it-yourselfers!
Remember to update the SEO stuff when you update and add pages. Get yourself some good search engine monitoring software so you can see how you are doing. Come up with all the ideas you want but stick to this one philosophy.
'Search Engines want to list your web site and are our very proud about the quality of their search results. Help them.'
There are hundreds of SEO firms out there and all seem to have "there way" of getting you listed. You are on your own if you go that route.
